The method of case study has been used in education not for a long time, but it is rapidly gaining popularity and demonstrating high efficiency. The main difference between this method and traditional teaching methods lies in the fact that the case does not have an unambiguously correct solution. Each student can offer the most optimal, in his opinion, way out of the proposed situation. In the case study method, the emphasis is not on the result, but on finding solutions and discussing them. Definition and history of case study method The word Case comes from the Latin casus – a problem or situation that requires a solution. The solution of the case can not be found in the textbooks, it should be searched only in the head of a student. The theory and practice go side by side, but at the same time stand on different banks. Even if you take all the textbooks of the world, they do not contain descriptions of situations that occur in real life. In 1924, professors of Harvard University decided that it was simply impossible to prepare specialists in modern specialties using the available textbooks. Then the university organized seminars, where entrepreneurs and businessmen told students about the real problems that their companies faced. The students had to offer their own solution, which everyone chose individually. This method of learning quickly brought results. Thanks to the cases, the graduates got practical experience in the university and were well prepared for solving non-standard problems. Goals and characteristics of case study method What goals does the consideration of case situations in the educational process help to achieve? Development of intellectual abilities; ability to defend personal position reasonably; resistance to stress; development of communication skills and ability to work in a team. Cases exist in almost all spheres of knowledge. After all, problem situations arise and can be modeled in each profession: medicine, jurisprudence, pedagogy, psychology, business analytics. Case Studies in modern business, example Case studies are actively used not only in training, but also in business. To attract new customers, the company can write a case based on a specific situation. Example: the company is engaged in the demolition of buildings. In the case posted on the site, the task of demolishing an old power plant in the city of Detroit is being considered. A potential customer, having familiarized himself with the case, immediately sees how the work is going on, what equipment is used, how real practical tasks are being solved. In other words, this is a visual demonstration of the service in action. Thus, the case is a powerful means of promoting services and products. Another popular use of case studies is to use them in interviews. Instead of studying resumes, applicants are asked to pass case interviews and offer solutions to several situations, after which it immediately becomes clear whether the candidate is suitable for the position. How to write a solution to the case Many people ask themselves: how to properly design a case? The case is a non-standard task, therefore there are no strict rules of its registration. In other words, the design of the case is not such a serious task as the design of a course work or a diploma paper. However, it is still necessary to follow the general recommendations. Below is an approximate plan for writing a case study. At once we will tell, that depending on a kind of the task this plan can and should vary. What should the case contain: Title. It is important that the title reflects the essence of the case and gives an early indication of the situation, which will be considered next. Description of the given situation. To make the information easier, the situation can be divided into points. Finding solutions. Detailed description, analysis of ways of solving the case and choosing the best option for getting out of the situation. Here you need to consider all possible options with an indication of the expected consequences. Description of the result. This paragraph describes the result of actions to solve the problem.
The case study has received the most successful reviews in the business theme and all that is connected with it, so now the word case study stands with success a word. They allow consumers to understand about nanotechnology and if the situation allows to advance several steps forward to solve certain problems. In other words, the product or service is demonstrated “in action”. Thus, the case “pushes” the potential client to make a similar decision in this situation. The marketing case is profitable both for the technology company and for the company that has used this technology to solve its business problems. For a technology developer, the case is advantageous in that: – provides journalists with materials for writing an article about the company’s product; – tells potential customers about using the product to solve specific problems; – can provoke interest in unpopular products and services; – positions the company as a trustworthy partner with experience and knowledge. Where can I use the case? 1. The case can be used to prepare a press release and then send it to the media 2. The case can be published on its own site in the section “Press kit” or “Success stories” 3. The case can be used as illustrative material at conferences and presentations Length, format and appearance of the case Most marketing cases are written on one or two pages, which is about 500-600 words. Naturally, you can write more, but it will already look like aggressive advertising. But the study of cases implies a subtle, unobtrusive approach. The format of the case allows the author to experiment boldly and try something new. Write a success story so that it is read. Take care of your readers’ vision. Use the easy-to-read font. The best is Arial, 12-14 points. Be careful with the color scheme. Wanting to make the case brighter and more expressive, you will do yourself a disservice – blue letters on a yellow background will be remembered for a long time, but hardly like them. However much it would be desirable, it is difficult to come up with something better than the classic “black and white.” So, the structure of the case, the most difficult in this process and here many experts advise you to seek help in special online essays writing services where the essay writerss will help you in this. Most cases have this structure: The situation is a kind of “hint”, an introductory block, which explains the reason, which was the reason for preparing a marketing case. Here we briefly describe the client company, its field of activity, its market position, its size, and other details. Also, in this part you can explain why the customer chose you for the solution of his problem: the uniqueness of your product, the use of similar technology in the past, your rewards, recognition in the market. The problem is a story tie. Here is talked about the problem the customer encountered. This can be anything: from low productivity in the company due to poor automation of processes to the loss of data due to the deterioration of the hard drive on the home PC. The solution is the main part of the case. This describes the product that was used to solve the problem and provides the results. Key points are supported by figures, tables and graphs. Evaluation is the final part of the marketing case, which sums up all that has been said and evaluates the result that was achieved with the help of your product. For greater persuasiveness, it is important to mention the financial side of the matter. Tell us how your product has paid for itself. For example, he increased the productivity of the client company by 50% in 2 months. Explain how to achieve such results. In this case, do not be too zealous with exaggerations. Remember: no one has invented a tool to solve all problems, which means that the text, where the product is described as a universal solution, will be considered unreliable and will not be read to the end.